Q4 Performance of Top Beauty Retail Apps on iOS in the U.S.

As the year winds down, the beauty retail app market on iOS has shown varied performance metrics across the top applications in the United States. Sensor Tower's data provides us with a snapshot of how these apps fared in the fourth quarter of 2023.

Sephora US: Makeup & Skincare saw a fluctuating trend in downloads, with a peak of nearly 218K in the third week of November and ending the quarter on a high note with around 193K downloads in the last week of December. Weekly active users followed a similar pattern, starting at over 810K and reaching over 1M by the year's end.

Ulta Beauty: Makeup & Skincare also experienced a significant surge in downloads, particularly notable in the last week of December, reaching approximately 185K. The app's weekly active users showed a gradual increase over the quarter, starting at around 810K and reaching just under 1M active users in the final week.

Flip.shop observed a mixed trajectory in downloads, peaking at around 126K in early October and concluding the quarter with about 78K downloads. Active users for Flip.shop saw an initial rise but dipped towards the end of the quarter, with numbers ranging from approximately 16K to 46K.

OnSkin - AI Product Scanner had a notable jump in both revenue and downloads as the quarter progressed. While the app generated over 18K USD in revenue in the final week of December, downloads saw an impressive climb from around 5K to over 73K. Weekly active users for OnSkin also increased, starting at approximately 35K and reaching over 127K by year's end.

Scentbird Perfume Box had a steady performance in downloads, with a slight uptick to around 11K in the last week of December. The app's weekly active users saw a modest rise from 30K to over 32K throughout the quarter.

For a more detailed look at the performance and trends of these beauty retail apps, additional insights can be found on Sensor Tower. The data reflects the dynamic nature of the app market and the changing preferences of users in the beauty retail space.